Will My Online Course Sell?
“Raitis, how do I know that my online course will sell?”
What a great question!
If I could answer this question with 100% accuracy, I would be a BILLIONAIRE.
That said, after helping to produce, edit, launch, and market dozens and dozens of courses, I think it’s safe to say I know a thing or two about what a successful course should encompass. I’m here to offer perspective on what you can do to give your course the best opportunity to succeed.
Life is all about adding value to other people. Our compensation in life is directly proportional to the size of the problems we can solve.
Therefore, we need to evaluate the size of the problem your course will solve in order to determine if it will sell.
This means that we need to evaluate what prospective students will be thinking when they see our course.
Well, anyone who values continuing education obviously has an advanced mindset when it comes to being successful in life. This means when they research what your course could do for them, they are doing so with the end in mind.
What I mean by this is that when they see the cost of your course, they are not thinking of it as a “cost”; rather, they see it as an investment into their future.
Someone seeking to grow as a person understands that there is no such thing as something for nothing.
A course that includes an initial investment of $1,000 is well worth it IF and WHEN it leads to a 6- or 7-figure income.
I say all this to say that, by and large, the number one determining factor on whether your course will be successful is this:
Will it help someone make money?
Money is a terrible master, but it is a WONDERFUL servant. As a resource, money can give people the time and lifestyle they desire. If you want your course to make money, find a way to help others make money!
The epidemic of obesity in the United States is at an all-time high, and people are craving a way to live healthier. In addition, despite being more connected than ever with social media, we live in a world where communication is at an all-time low.
Sitting down for coffee or picking up the phone has been replaced by messages and posts. As a result, relationships are suffering! In fact, the divorce rate in the US is now over 50%.
And the final area people want to improve is their productivity.
The most successful courses are centered around:
HOWEVER! If your course does not have anything to do with these categories, that is perfectly fine. There are TONS of niche topics that people want to learn more about.
To see if the topic you’ve chosen will sell, first, check out reviews on Amazon. Remember, typically 5% of people who buy something on Amazon leave reviews. This should give you an idea of overall interest with a few minor calculations.
You may be a little concerned about the initial investment it will take to create your course. This is totally normal!
Let me offer some perspective on this topic. Let’s say you invest $15,000 to create your course–this is par for the course (haha) in the eLearning industry.
If you planned to charge students $1,000 for your course (also pretty typical), you would need ONLY 15 students to break even on your course.
Hopefully, this gives you the confidence to take that leap of faith. Remember, there is no such thing as something for nothing.
So, will my online course sell?
It is IMPOSSIBLE for someone to tell you your course will for sure sell. I don’t know your personality, how knowledgeable you really are, or what quality your course is.
It is essential to keep in mind that ultimately, CONTENT IS KING. The market is saturated, and only the best will sell.
Take time on the front end to put your course together in the most professional way possible, and people must NEED your course.
You will never know how successful your course could be until you build it, launch it, tweak it, and release a new and improved version that adds even more value.
It all starts with that leap of faith.
Book a FREE consultation NOW and find out if your course will sell.
YOU CAN DO IT!
Raitis is a motivational speaker, trainer and entrepreneur with a passion for breathing life into big ideas, all while aiming to elevate and inspire your personal and business life. He is the founder and CEO of ThriveCourses.com