How To Turn On Facebook Pixel Advanced Matching

This short article will teach you how to turn on Facebook pixel advanced matching.

Social media marketing is a major asset to any growing business. We’ve already covered How To Get More Instagram Likes And Followers, as well as helped produce a marketing course that specifically highlights social media marketing as a strategy.

But how else can we use social media in our ad campaign? Read below to find out.

What is Facebook pixel?

Facebook pixel is a commonly used tool that allows you to gather data from users who visit your site. You can use this data to refine your target audience and evaluate your ads. Ultimately, the Facebook pixel will help you create better ads and target users who want and need your product or service.

For example, let’s say someone opts in to a free resource you’re giving away on your website. They receive value from your giveaway and you receive an email you can add to your list – it’s a win-win. It’s important to remember that your goal is to use their email to add MORE value. Yes, this may be in the form of a product or service they purchase, but the goal is to add value, NOT to “sell” someone something they don’t need.

What is Facebook pixel advanced matching?

Facebook pixel advanced matching empowers you to leverage more specific data. Turning on advanced matching will help you be more effective and efficient with your marketing.

Let’s jump into the step by step process of how to turn on Facebook pixel advanced matching.

How do you turn on Facebook pixel advanced matching?

Step 1

Log in to your Facebook business account. If you don’t have a Facebook business account, you can create one at

Step 2

Click on “Measure & Report”.

Step 3

Click on “Pixels”.

Step 4

Choose the pixel you want to edit. This will take you to the overview for that specific pixel. This features data like PageView, Lead, and Contact.

Step 5

Click on “Settings”.

Step 6

Scroll down to “Advanced Matching”.

Advanced matching is automatically turned OFF when a pixel is created. However, there is no reason NOT to use advanced matching. Therefore, simply switch advanced matching to “ON”.

Step 7

Click “Show Options” and specify which fields you want to use.

This will allow you to toggle ON or OFF the following fields:

  • Email
  • Phone number
  • First and last name
  • City, state, and zip code
  • Gender

Recap of how to turn on Facebook pixel advanced matching.

Congratulations! You have successfully turned on Facebook pixel advanced matching. Now you can start leveraging more specific data to optimize your marketing.

It is important to note that you will need to do this separately for every pixel you have created. Simply follow this simple process for each pixel with which you want advanced matching.

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