Meet the Instructor
I teach entrepreneurs and small business owners how to resonate with their audience and attract more customers by targeting how our brain is wired to trust, engage, and ultimately buy.
That’s what I do, but my mission is to teach people how to design a business that is more meaningful (the resonating comes naturally from there). I truly believe that businesses that connect with their own meaning create more value and are more successful.
I have a passion for understanding how the human mind works to drive our behavior and shape our experiences. Now I blend 20 plus years of design experience with 8 years of study in the field of behavioral neurology to create a fresh and counter-intuitive approach to branding based on our shared neurology.